Impacts Of Creativity And Innovation On Entrepreneurship In Enugu State University Of Science And Technology (Esut), Enugu Nigeria

Abstract

This study sought to ascertain the impact of creativity and innovation on entrepreneurship in ESUT. The objectives of the study were to examine the role of creativity in enhancing entrepreneurial development and to analyze the impact of innovation on the success rate of entrepreneurial ventures initiated by traders, artisans, and business people in the ESUT community.  Two research questions were formulated to guide the study. Related literature was reviewed under conceptual framework, theoretical framework and empirical studies. The study targeted a population of approximately 300 individuals within the Enugu State University of Science and Technology (ESUT) community, categorized into three main groups: traders, artisans, and business people.The target sample size was 200 participants, selected from the total population of 300.The primary data for this study was collected using a structured questionnaire administered to the selected participants. The questionnaire was closed-ended and utilized a Likert scale to measure respondents' perceptions of creativity, innovation, and their relationship to entrepreneurial activities. Using SPSS, Regression Analysis was utilized to assess the influence of creativity, innovation, and other predictor variables on entrepreneurial outcomes. The findings from results of data analyses showed that creativity has a positive impact on the entrepreneurial growth of traders, artisans, and business people within the ESUT community and innovation-related factors significantly impact the success of entrepreneurial ventures among traders, artisans, and business people. It was recommended among others that provide traders, artisans, and business people with resources and guidance for developing and implementing creative ideas.