Role of Public Relations Practitioners in the Management of Federal Government Agencies in Nigeria (A Study of Southeast)
Keywords:
Public Relations Practitioners, Management, Deferal Agencies, Nigerian GovernmentAbstract
The focus of this study was to examine the role of public relations practitioners in the management of Nigeria Federal Agencies with particular reference to South-East. Major aim was to ascertain whether federal agencies have functional, and qualified public relations staff that contribute positively in the management of such agencies businesses. To achieve the desired aim of the study, the researchers opted for survey research method in order to drive the study. Study area was from South-East where population and sample size of 1,500 respondents were raised. Investigation showed that with over sixty federal agencies in Nigeria, effective operations of public relations practitioners are not noticed as chief executives of such agencies sideline PR units in the discharge of the agencies mandate. The study concludes that some Nigerian federal agencies are operating without functional public relations departments or units. Therefore, it recommends the intervention of the NIPR to make government at all levels to recognize the vital roles public relations plays in governance and fully incorporate qualified public relations staff in government business especially federal agencies in south-east.
References
Ajayi, J.O. (2017). Redeeming the battered image of the Nigeria Police Force: People’s
opinion. International Journal of Innovative Development and Policy studies. 5 (4) 10-16.
Asemah, E.S. (2018). Perspective on advertising and public relations (3rd Ed.) Jos: University Press.
Beshears, M.L. & Bond, M. (2019). Improving Police Social Media use Practices. International Journala of Social Studies. 7(5)36-40.
Dutta, S. (2020). Ways to leverage LinkedIn and boost your PR strategy. Retrieved from https://www.agilitypr.com/pr.news/publicrelations/5waystoleverage-linkedIn-and-boost-your-pr-strategy.
Duyile, D. (2011). Public relations for Africa. Lagos: Gong Communication Limited.
Dunu, I.V., Okafor, E.G. & Ekwealor, I.M.M. (2024). Public relations in era of social media: An appraisal of law enforcement agencies’ practice in Nigeria. Public Relations-A panoptic view. Enugu: Rhycekerex Publishers.
Inya, A.E. (2017). Influence of social media on public relations practices in Universities in South-East Nigeria. Global Journal of Human-Social Sciences, Arts and Humanities – Psychology. 17(3) 20-35.
John, M. (2021). The nature of public relations. New York: Kresly books.
Maldonado, M. (2020). AI in PR: The conversation has just began. Retrieved from https://instituteforpr.org/ai-in-pr-the-conversation-has-just-began. On 28/12/2024.
Morah, D.N. & Udeze, S.E. (2024). New Media Technology and E-Public Relations Practice. Public Relations- A Panoptic view. Enugu: Rhyce Kerex publishers.
Morah, D.N. (2024). Soci al Media Technology and Public Relations. Public Relations – A Panoptic view. Enugu: Rhyce kerex publishers.
Nwosu, I.E. (1996). Public Relations Management: Principles, Issues and Applications. Aba: Dominican publichers.
Obasi, F. (2013). Communication Research. Enugu: Ruwil Nudas.
Ogbuoshi, L.C. (2020). Understanding the dynamics of communication theories and models. Enugu: Linco Enterprises.