Influence of Nta Enugu Political Advertisement of 2023 General Election on the Electorates of Enugu Metropolis
Keywords:
NTA Enugu, Political advertisement, 2023 general election, Electorates, Enugu, metropolisAbstract
This work studied, influence of NTA Enugu political advertisement of 2023 general election on the electorates of Enugu metropolis. The researcher used survey research method. The study focused on the residents of Enugu metropolis which comprises; Enugu East local government, Enugu South local government, and Enugu North local government. The population figure of these local governments is 717,219, according to National Population Commission (2006). But the estimated population figure of this study was projected to 1,130,445..It was projected from 2006 population to 2024 using United Nation Development Programme (UNDP) formula. Using Taro Yamane statistical formula for a finite population, the researcher came up with 400 as the sample size. Five research questions were formulated to properly guide the study. The researcher adopted questionnaire as the research instrument for data collection from the respondents. Data collected were analyzed with chi – square and presented in tables. The findings shows that, among other things, that the electorates in Enugu metropolis were well exposed to NTA Enugu political advertising and television political advertising persuades them more than any other form of advertising. The findings also shows that NTA Enugu political advertising made the electorate remember candidate and party to vote for more than any other form of advertising because of the combination of its audio – visual nature. The researcher therefore recommended among others, that government should strive to make power supply in the country to be constant to enable electorates to access their television whenever they want. Again, it is important that television should always be adopted by the political gladiators and parties for political advertisements while there is need for the electorates to scrutinize political advertising messages very well in order to make right choice on candidates and party to vote for.
References
Aliede, J. E. (2003): “Mass media and politics in Nigeria: historical and contemporary
overview” in Nwosu, Ikechukwu E. (ed) (POLIMEDIA): Enugu & ACCE Prime Targets Limited.
Aliede J. E. (2006). “Advertising in Nigeria: an overview of the transitional trends from
inception to the present” in Nwosu Ikechukwu and Nsude Ify (ed) Trado-morden Communication System: Interfaces and Dimensions. Enugu: Immaculate Publication Limited.
Aligwe, H. N. (2013). Influence of politics advertising on the voting behavior of
Nigeria academics: A study of Academic in Ebonyi state University, Abakiliki. EBSU Journal of Mass Communication, 1 (1), 121 – 133
APCON Code of advertising practice and sales promotion (2012)
Arens, W. (2008). Contemporary advertising. New Delhi. Tata McGraw Hill Publishing
company Limited.
Asemah, E. S. (2010). Perspective in advertising and public relation. Jos: Lizborn Press.
Ciboh, R. S. (2007). Mass media in Nigeria: persecutes on growth and development. Makurdi:
Aboki publishers.
Dominick, J. (2007). The dynamics of mass communication in the digital age. New York:
McGraw Hill Publishers
Dunmoye, R. A. (2010). News of democratic consolidation and developments imperative in
Africa, In Mato K. (ed). The democracy question and election management in Africa.
Ibadan: Daily Graphic Nigeria Limited. pp 176 – 178
Duru, C. W. (2019). Exposure to social media political campaigns and their influence on the
choice of candidates during the 2019 Governorship election in Imo State. SAU Journal of Management and Social Sciences, 4 (1&2), 241 – 248
Egbulefu, C. C. and Emeke, P. N. (2023). Political digit advertising: implications and way
forward for Nigerians 2023 General Election. K.I.U Interdisciplinary Journal of Humanity and Social Science, 4 (1), 331- 349
Enugu State of Nigeria https://www.nigeriagalleria.com Retrieved on March 18, 2024.
Obasi, F. (2013). Communication research, characteristics, procedures and analysis. Enugu:
Ruwil Nudas
Ogbuoshi, L.I. (2006). Understanding research methods and thesis writing. Enugu: Linco
Enterprises.
Ojwkwe, G. I. (2015). Political advert campaigns and voting behaviour: A study of
Akinwumi Ambode’s Election and campaign in Lagos state..
https://wpi.inenigeria.org. PDF (Retrieved August 20, 2024)
Okigbo, C. N. and Okigbo, C. C. (2020). Is advertising dead? not by a long shot in this age
or strategic communication and customer engagement marketing in Okunna, C. S. (Ed.) Communication and Media Studies: Multiple Perspectives. Enugu: New Generation Educare Ltd
Okoye, J. I. (2013). Facebook and political campaign execution in Nigeria: A focus on the
2011 Presidental Electioneering campaigns. Journal of Contemporary communication. Biannauk Journal of Centre for Research Communication and Development. 1 (2), 14 – 25.
Okoro, N. (1998). The business of advertising. Enugu: Acera publishers
Onabajo, O. (2000) Principles of educational broadcasting. Lagos” Gabi Concepts Limited
Onuorah, J. (2018). Advertising and society: socio – economic issues in advertising and
public relations. Lagos: APCON.
Onwe, C.E. (2015). Political advertising and voters’ decision: a study of 2015 governorship
election in Ebonyi State, Nigeria. International Journal of Media, Security and
Development (IJMSD). https://rhycekerex.org. (Retrieved March 10, 2024)
Otaha, J. I. (2015). Research methodology and statistics; a step by step Approach. Lagos;
Malthouse press Limited
MCNair (2002). Cited in Onwe (2015), Political advertising and voters’ decisions: a study of
the 2015 governorship election in Ebonyi State Nigeria. International Journal of Media, Security and Development (IJMSD). https://rhycekerex.org. (Retrieved March 10, 2024)
McQuail, D. (2005). McQuail’s mass communication theory. London: Sage publication Ltd.
National Open University of Nigeria (NOUN) MAC 246: Educational Broadcasting
https://nou.edu.ng>coursepdf
Nnauko, A. O. (2016). Research method in management and social Sciences. Enugu:
providence press (Nig). Ltd
Nnoli, O. (2003). Introduction to politics. London; Longman group Ltd.
NTA Enugu – Wikipedia https//en.m.wikipedia .org>wiki. Retrieved on January 13, 2024
Nwafor, K. A. (2019). Understanding the dynamics of the history and development of the
mass media in Nigeria. Ebonyi: L and D. Chocho ventures
Nwodu, L. C. (2003). Mass media and management of political change in Nigeria in Nwosu,
I. E. (ed) Polimedia: Media and politics in Nigeria. Enugu: Prime Targets Ltd
Sambe, J. A. (2008). Introduction to mass communication practice in Nigeria. Abuja:
Spectrum Books Limited.
Udeze, A. and Akpan, U. (2013). The influence of political advertising on Nigeria electorate.
Journal Communication, 4 (1): 49 – 55 (from https://www.researchgate.net321…>
Retrieved June 17, 2024.