Political Communication in the South East Nigeria: An Analysis of sit-at-home communication Model

Authors

  • Ferdinanad Obasi Caritas University Enugu Author
  • Obinna Cosmas Ogbuka Caritas University Enugu Author
  • Nwamaka Nzeadu Caritas University Enugu Author

Keywords:

Political Communication, South East, Sit-at-Home Communication model

Abstract

The study tries to critically analyze sit-at-home as a communication model developed by the indigenous People of Biafra (IPOB) as innovation political communication strategy for the zone. The model emerged to balance the communication gap between the elite and the people, which hitherto has been communication from them to us, and not communication from us to them. Essay method was applied to allow experience-rich narrative in the analysis. Processes and obstacles in form of militating factors were observed with bitterness. Therefore, the study concludes that the communication model was ideal for the marginalized people though suppressed now, but can resurrect in the future as marginalization narratives continue.

Author Biographies

  • Ferdinanad Obasi, Caritas University Enugu

    Department of Mass Communication

    Caritas University, Enugu.

  • Obinna Cosmas Ogbuka, Caritas University Enugu

    Department of Mass Communication

    Caritas University, Enugu.

  • Nwamaka Nzeadu, Caritas University Enugu

    Department of Mass Communication

    Caritas University, Enugu.

References

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McQuail, D. (1987). Mass Communication Theory: An Introduction. London: Sage. Obasi, F. (2012). Ndigbo in Nigeria: The story of Marginalisation. Enugu: Alliance Publications Nigeria Limited.

Obasi, F. (2014). New Perspective in Communication and Society. Enugu: Ruwil Nudas.

Obasi, F. (2021). Influence of IPOB Sit-at-Home Communication Model on the residents of South-East Nigeria. In Journal of Institute of Management and Technology, Enugu: 3(1) 1-15

Obasi, F. (2022). The imperative of adopting innovation Communication Model in Managing Insecurity Challenges in Nigeria. Journal of Management, Social Sciences & Humanities (JSMSSH) 1(1) 76-87.

Ogbunoshi, L. I. (2011). Introduction to Mass Communication. Enugu: Newroom Publishers.

Oputa, C. (2002). Ndi-Igbo Re-discovering Ourselves. A public lecture-Enugu State Sports Club Annual lecture. Series (2nd Edition).

Uwalaka, B. (2003). The struggle for an inclusive Nigeria: Igbos to be or not. Enugu: SNAPP Press.

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Published

2026-08-28

Issue

Section

CIJPSIR Volume 3 Issue 1