Influence of Nta Enugu Political Advertisement of 2023 General Election on the Electorates of Enugu Metropolis

Abstract

This work studied, influence of NTA Enugu political advertisement of 2023 general election on the electorates of Enugu metropolis. The researcher used survey research method. The study focused on the residents of Enugu metropolis which comprises; Enugu East local government, Enugu South local government, and Enugu North local government. The population figure of these local governments is 717,219, according to National Population Commission (2006). But the estimated population figure of this study was projected to 1,130,445..It was projected from 2006 population to 2024 using United Nation Development Programme (UNDP) formula. Using Taro Yamane statistical formula for a finite population, the researcher came up with 400 as the sample size. Five research questions were formulated to properly guide the study. The researcher adopted questionnaire as the research instrument for data collection from the respondents. Data collected were analyzed with chi – square and presented in tables. The findings shows that, among other things, that the electorates in Enugu metropolis were well exposed to NTA Enugu political advertising and television political advertising persuades them more than any other form of advertising. The findings also shows that NTA Enugu political advertising made the electorate remember candidate and party to vote for more than any other form of advertising because of the combination of its audio – visual nature. The researcher therefore recommended among others, that government should strive to make power supply in the country to be constant to enable electorates to access their television whenever they want. Again, it is important that television should always be adopted by the political gladiators and parties for political advertisements while there is need for the electorates to scrutinize political advertising messages very well in order to make right choice on candidates and party to vote for.