Impact Of Ai-Generated Content On Journalism Practice: a Study Of Practicing Journalist In Enugu, Nigeria

Abstract

This study investigates the impact of AI-generated content on journalism practices in Enugu State, Nigeria. The research employed a survey design, sampling 117 registered journalists under the Nigerian Union of Journalists (NUJ), Enugu State Chapter. The study aimed to assess journalists' exposure to AI tools, their use of AI-generated content in professional practice, perceived benefits, and challenges faced in its application. Findings reveal high awareness and usage of AI tools among journalists, with ChatGPT being the most recognized (79.5%). The majority of respondents (99.1%) use AI-generated content to some degree in their work, primarily for research (81%) and writing (50%). Key benefits identified include time and resource savings (88.9% agreement) and increased efficiency and productivity (72.4% agreement). However, challenges such as lack of awareness or knowledge (58.9%), limited access to AI tools (59%), and concerns about content quality and reliability (55.5%) were also highlighted.The study concludes that while AI-generated content has become integral to journalistic practice in Enugu State, there is a need for a balanced approach that leverages AI's benefits while addressing its limitations and ethical implications. Recommendations include comprehensive training programs, improved access to AI tools, development of ethical guidelines, and further research to track long-term impacts. These findings contribute to the understanding of AI's role in journalism and provide insights for media professionals, organizations, and policymakers in navigating the evolving landscape of AI in journalism.