Attention Control and Group Affiliation as Predictor of Electoral Behaviours Among Undergraduates

Abstract

The study examined the relationship between attention control and group affiliation on electoral behaviour among undergraduates of Nnamdi Azikiwe University, Awka. Empirical evidence revealed that not much is known about the nature of the relationship between attention control, group affiliation, and electoral behaviour among undergraduates. The participants for the study were 95 (34.7% male and 65.3% females) undergraduates who randomly volunteered from the department of Banking and Finance. Three instruments were used for data collection: The electoral behaviour scale Nweke, et al. (2022), the Attention control scale developed by Schwarzer, Dichl, & Schmitz (1999), and group affiliation were tested using demographic items. The study adopted a correlation design and statistics deployed for data management, zero-order, and multiple regression analysis enter-method. Results of the study revealed that group affiliation positively and significantly predicted electoral behaviour F (2, 94) = 3.30, p <.05. It was recommended that politicians and incumbent government should engage in behaviours that will enhance group cohesion among undergraduates to improve electoral behaviour.