Public Relations And Performance Management In Selected Media Organisations In South East Nigeria

Abstract

Observations reveal that most media organizations in Nigeria have not adopted effective public relations and the performance management concept as strategic instruments for the fulfillment of their organizational goals and objectives. This yawning gap seems to have remained unfulfilled over time. The focus of this study is to ascertain whether media organizations in Nigeria manage their organizations effectively through the use of public relations and performance management system and to determine the relationship between public relations and performance management in the media industry in Nigeria. Descriptive survey method was used and the sample size was randomly drawn from three media organizations in Enugu urban. The study found that the media organizations do not apply PR in pursuit of fulfilling their organizational goals but there was evidence of the use of performance management, which interfaced with public relations to achieve desired results. Based on the findings, the researchers recommend that media organizations should make conscious efforts to adopt PR and the concept of performance management system in their operations to achieve their organizational goals.