Music Technology and Innovation as Catalysts for Economic Development in Developing Countries: A Positional Analysis of Nigeria’s Creative Economy

Authors

  • Dora Ifeanyi Okunbor Author
  • Enoh Justina Okafor Author

Keywords:

Music Technology, Innovation, Creative Economy, Nigeria, Economic Development, Digital Platforms, Afrobeats, Music Entrepreneurship

Abstract

The impact of music technology on the culture production, creative entrepreneurship and economic participation in the developing countries has become a major factor shaping the process of cultural production. This position paper proposes that music technology and innovation cease to be seen as accessory tools of entertainment and become proactive agents of economic change. The article explores the impact of digital production tools, streaming platforms, social media, artificial intelligence, data analytics, and digital distribution systems on the music value chain, with a particular focus on the Nigerian context. It also contends that the Nigeria's notoriety in the world of music in general and Afrobeats and other popular musical genres in particular is a huge opportunity for jobs creation, cultural export, intellectual property development, youth entrepreneurship, tourism and national branding. This potential is held back by inadequate infrastructure, digital differences, poor copyright protection, insufficient funding, lack of coherent policy and reliance on foreign platforms. The article introduces a Music Technology-Innovation-Development Framework, and advocates for policy, local platform development, creative education, rights management and inclusive investment.

Author Biographies

  • Dora Ifeanyi Okunbor

    Department of Music,

    Faculty of Arts,

    University of Delta, Agbor, Delta State

  • Enoh Justina Okafor

    Department of Music,

    Faculty of Arts,

    University of Delta, Agbor, Delta State

References

Adedeji, W. (2023). Copyright policy and the Nigerian music industry in the era of digitalisation. Journal of Legal Anthropology. https://doi.org/10.3167/jla.2023.070202

Adedeji, W., &Röschenthaler, U. (2024). Streaming services and brokerage in the music industry crisis in Nigeria. Cultural Studies, 39, 225–247. https://doi.org/10.1080/09502386.2024.2437438

Adepegba, D. (2025). Breaking rhythmic barriers: Nigerian female drummers and the reclamation of musical spaces. International Journal of Arts, Humanities & Social Science. https://doi.org/10.56734/ijahss.v6n5a2

Agbeyangi, A., Makinde, A., & Odun-Ayo, I. (2024). Nigeria’s ICT and economic sustainability in the digital age. ArXiv. https://doi.org/10.48550/arxiv.2401.03996

Ajah, E. (2025). Digital platforms boundary resource: A third-party developers strategy for digital start-ups and market penetration in Nigeria. The Electronic Journal of Information Systems in Developing Countries, 91. https://doi.org/10.1002/isd2.70001

Akpodiete, H. (2025). Sustaining private entertainment in rural Nigeria: A case study of the Fabulous Orchestra and community-based cultural management. IMPRESSARIOA: Journal of Cultural Administration and Theatre Management. https://doi.org/10.70118/tiij0001

Allotey-Pappoe, G. (2024). Genre or hypernym. Journal of Popular Music Studies. https://doi.org/10.1525/jpms.2024.36.4.25

Arthur, R., Sanda, M., Belfiore, E., & Langevang, T. (2023). Conceptualizing the influence of digital musicpreneurs on the music streaming ecosystem in the Global South: An actor-network perspective. AHFE International. https://doi.org/10.54941/ahfe1004302

Ayodele, T. (2024). The influence of African rhythms on modern music: A case study of Afrobeat in Nigeria. Art and Society. https://doi.org/10.56397/as.2024.02.03

Bappa, G. A. (2026). Intellectual property and Nigeria’s music industry: Pathways to economic growth and global competitiveness. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.6539698

Daramola, O., & Etim, E. (2022). Affordances of digital platforms in sub-Saharan Africa: An analytical review. The Electronic Journal of Information Systems in Developing Countries, 88. https://doi.org/10.1002/isd2.12213

Dellyana, D., Arina, N., & Fauzan, T. R. (2023). Digital innovative governance of the Indonesian creative economy: A governmental perspective. Sustainability. https://doi.org/10.3390/su152316234

Dote-Pardo, J., Ortiz-Cea, V., Peña-Acuña, V., Severino-González, P., Contreras-Henríquez, J. M., & Ramírez-Molina, R. (2025). Innovative entrepreneurship and sustainability: A bibliometric analysis in emerging countries. Sustainability. https://doi.org/10.3390/su17020658

Ejedafiru, E., &Urhiewhu, L. (2025). Unveiling Fourth Industrial Revolution and digital literacy for smart economy in Nigeria. DELSU Journal of Educational Research and Development. https://doi.org/10.61448/djerd22126

Gorgoglione, M., Garavelli, A., Panniello, U., &Natalicchio, A. (2023). Information retrieval technologies and big data analytics to analyze product innovation in the music industry. Sustainability. https://doi.org/10.3390/su15010828

Hadizadeh, M., Feyzabadi, J. G., Fardi, Z., Mortazavi, S. M., Braga, V., &Salamzadeh, A. (2024). Digital platforms as a fertile ground for the economic sustainability of startups. Sustainability. https://doi.org/10.3390/su16167139

Hmyria, V. (2023). Creative industries and their contribution to the country’s economic development. Economics: Time Realities. https://doi.org/10.15276/etr.04.2023.12

Ife, O. F. (2023). Music and visual arts as catalysts of socio-economic development. Shodhshauryam International Scientific Refereed Research. https://doi.org/10.32628/shisrrj236525

Juliana, N. O., Hui, H., Clement, M., Solomon, E. N., & Elvis, O. K. (2021). The impact of creativity and innovation on entrepreneurship development: Evidence from Nigeria. Open Journal of Business and Management. https://doi.org/10.4236/ojbm.2021.94095

Kafaru, A., Adeniyi, B., &Oyetoro, H. (2023). Art education: Harnessing the potentials of painting, theatre and media arts as means of economic development. Journal of Fine Arts. https://doi.org/10.22259/2637-5885.0501002

Kiryakov, I., Godin, A., James, U. O., Nnamdi, O., & Jones, A. O. (2023). Improvements activity of innovation: Experience, challenges and opportunities in Nigeria. E3S Web of Conferences. https://doi.org/10.1051/e3sconf/202337105035

Leo, M. (2022). National innovation system and economic development in Nigeria. International Journal of Research and Scientific Innovation. https://doi.org/10.51244/ijrsi.2022.9704

Mammadova, E., & Abdullayev, A. (2025). Cultural industries and national economic competitiveness: A global perspective. Porta Universorum. https://doi.org/10.69760/portuni.010326

Mapaya, M. G. (2025). Towards a utilitarian African musicology. Eastern African Journal of Humanities and Social Sciences. https://doi.org/10.58721/eajhss.v4i2.1250

Mhlongo, N. Z., Daraojimba, D. O., Olubusola, O., Ajayi-Nifise, A. O., &Falaiye, T. (2024). Reviewing the impact of digital platforms on entrepreneurship in Africa. International Journal of Science and Research Archive. https://doi.org/10.30574/ijsra.2024.11.1.0228

Murphy, S., & Hume, M. (2023). The new digital music marketing ecosystem: Artist direct. Creative Industries Journal, 18, 172–204. https://doi.org/10.1080/17510694.2023.2214492

Noutchie, S. O. C. (2025). Unlocking SME potential through digital platforms: Insights from three African digital economies. International Journal of Business Ecosystem & Strategy. https://doi.org/10.36096/ijbes.v7i4.859

Obi, P. A. (2024). Labouring and smiling. tripleC: Communication, Capitalism & Critique, 22(1). https://doi.org/10.31269/triplec.v22i1.1451

Ogbonna, U. (2023). Nigeria’s creative industries: Issues, challenges, and way forward for the software subsector. Creative Industries Journal, 18, 455–474. https://doi.org/10.1080/17510694.2023.2270797

Ogedi-Alakwe, K. (2024). Towards a prosperous creative industry in Nigeria: Perspective and policy imperatives. Journal of Creative Industries and Cultural Studies. https://doi.org/10.56140/jocis-v10-7

Ojong, N., Simba, A., & Dana, L.-P. (2021). Female entrepreneurship in Africa: A review, trends, and future research directions. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2021.04.032

Olanrewaju, A. S. (2024). Challenges of the creative industries in Nigeria: A case study of the performing arts industry. British Journal of Mass Communication and Media Research, 4(2), 1-17. https://doi.org/10.52589/bjmcmr-rzvlsbmh

Oliver, P. G. (2024). Digital transformation and the DIY artist: Balancing artistic integrity and economic sustainability in the digital domain. DIY, Alternative Cultures & Society, 2, 207–223. https://doi.org/10.1177/27538702241251886

Onalaja, A. E., &Otokiti, B. O. (2025). Entrepreneurial success in Africa’s creative and media industries: Strategies for growth and sustainability. Gulf Journal of Advance Business Research. https://doi.org/10.51594/gjabr.v3i4.129

Ortiz-Ospino, L., González-Sarmiento, E., & Roa-Perez, J. (2025). Technology trends in the creative and cultural industries sector: A systematic literature review. Journal of Innovation and Entrepreneurship, 14. https://doi.org/10.1186/s13731-025-00497-6

Peukert, A., &Röschenthaler, U. (2023). Pop music production and regulation online in select African countries and Brazil. Journal of Legal Anthropology. https://doi.org/10.3167/jla.2023.070201

Ruiz-Resto, J. V. (2023). Nexus of cultural entrepreneurship and digital musicality: Exploring Afro-diasporic music entrepreneurship in the digital music industry. International Journal of Music Entrepreneurship and Leadership. https://doi.org/10.61629/ijmel.v1i1.8

Serres, J. (2023). Online success as horizon of survival: Children and the digital economy in Lagos, Nigeria. Media and Communication. https://doi.org/10.17645/mac.v11i4.7133

Serres, J. (2025a). From virtual exile to digital futures: The Nigerian entertainment industry’s quest to re-enchant Africa. Media and Communication. https://doi.org/10.17645/mac.11083

Serres, J. (2025b). Performing “Nigeria” in Dubai: A worlding project in the state’s blind spot. International Journal of Politics, Culture, and Society, 38, 611–632. https://doi.org/10.1007/s10767-025-09511-x

Snowball, J., Tarentaal, D., &Sapsed, J. (2021). Innovation and diversity in the digital cultural and creative industries. Journal of Cultural Economics, 45, 705–733. https://doi.org/10.1007/s10824-021-09420-9

Sofola, K., & Wanyama, M. (2025). Music and cultural exchange: Exploring Davido’s contributions to borderless music. Journal of Visual and Performing Arts. https://doi.org/10.58721/jvpa.v3i1.1189

Swartz, E. M., Scheepers, C., &Toefy, T. (2022). Women entrepreneurs’ opportunity identification of digital platform start-ups: Emerging evidence from South Africa. International Journal of Gender and Entrepreneurship. https://doi.org/10.1108/ijge-06-2021-0096

Syafri, M., Shobirin, M. S., Ekowati, D., &Maghfirah, N. (2023). The impact of creative industries on economic growth: Case studies in developing countries in Malaysia and Indonesia. West Science Journal Economic and Entrepreneurship. https://doi.org/10.58812/wsjee.v1i10.295

Syahid, M. A. A., Zan, Z. M., Pon, Y., Zukri, T. S. T. M., Ibrahim, M., & Said, M. Z. (2025). The transformative role of digital technology in enhancing economic inclusivity within developing countries: A scoping review. PaperASIA. https://doi.org/10.59953/paperasia.v41i3b.356

Tekena, M. G., &Ochuba, P. (2022). Fashion and music trends in the 21st century Nigeria. Journal of Creative Arts, Communication and Media Studies. https://doi.org/10.33886/jccm.v1i1.303

Ugochukwu, E., Ijeoma, U., & Amechi, N. (2025). Digital innovation, employment and poverty reduction in Nigeria. Journal of Policy and Development Studies. https://doi.org/10.4314/jpds.v18i2.10

Wammanda, U. R. (2026). The influence of digital technology, streaming platforms, and social media on music video production in Nigeria. Media Practice and Education. https://doi.org/10.1080/25741136.2026.2616851

Yerima, A., Uwadinma-Idemudia, E., & Yerima, B. R. (2022). Recognising the nexus between the entertainment industry and Nigeria’s economic growth. International Journal of Sustainable Development and Planning. https://doi.org/10.18280/ijsdp.170435

Yusif, I. (2024). The sound of change: Afrobeats and the deconstruction of African stereotypes. Journal of Critical Race and Ethnic Studies. https://doi.org/10.24073/jcres/02/01/05.1

Zhao, X., Shen, L., & Jiang, Z. (2024). The impact of the digital economy on creative industries development: Empirical evidence based on China. PLOS ONE, 19, e0299232. https://doi.org/10.1371/journal.pone.0299232

Downloads

Published

2026-07-03

Issue

Section

CJMSSH Volume 5 Issue 1

Most read articles by the same author(s)

Similar Articles

41-50 of 72

You may also start an advanced similarity search for this article.