Another Look At Oramedia Hypothesis

Abstract

This paper proposes a re-visit of Oramedia hypothesis as an unfinished project in media theory formulation. The originator of the project, late Professor Frank Ugboajah could not conclude the process before his demise. The study specifically wants to know whether the project has been abandoned. Based on this inquiry, the paper sought the opinion of Igbo speaking communication scholars from various Nigerian Universities and Polytechnics. Online survey research method was adopted for the study. Findings show that people nearly abandoned that noble idea of having an Igbo scholar’s attempt to develop a theory. It concludes that since our communication and media scholars are zealous in their research approaches, they cannot leave the work uncompleted. It recommends for reawakening spirit towards the project, in a view to actualizing the dream.