Social Media Addiction and Body Image Evaluation on Life Satisfaction

Authors

  • Kizito Ifunanya Okonkwo Nnamdi Azikiwe University, Awka Author
  • Ogechukwu Jane Okonkwo Nnamdi Azikiwe University, Awka Author
  • Rachael Amaka Okafor Nnamdi Azikiwe University, Awka Author

Keywords:

Social Media, Body Image, Life Satisfaction

Abstract

This study examined the influence of social media addiction and body image evaluation on life satisfaction among university students. The participants of this study were 100 undergraduate students of Nnamdi Azikiwe University Awka, who were within the age range of 18 to 32 years with a mean age of 21.60 and standard deviation of 2.23 years. Three instruments were adopted for data collection: Bergen’s Social Media Addiction Scale (BSMAS) developed by Andreasen (2005) was used to measure Social Media Addiction. Yale brown obsessive compulsive scale {BDD-YBOCS} developed by Philips et al (1997) was used to measure body image evaluation. Satisfaction with Life scale (SWLS) developed by Dierne et. al. (1985). Two by two factorial design was adopted for this study and the statistics appropriate for data analysis was two way Anova. Statistical Package for Social Sciences (SPSS) version 22.0 was used for data management. Hypothesis one was confirmed, result showed that there is a significant difference between students of high social media addiction and those of low social media addiction on life satisfaction at f(1, 98) = 3.74, p<.05. Hypothesis two was also confirmed, the result showed that there is a non-significant interaction effect between social media addiction and body image evaluation on life satisfaction at f(1, 98) = .02, p<.90. Undergraduates should be exposed to teachings on consequences of social media addiction on their psychological well-being and as such exposure them to understand the impact of negative body image evaluation on life Satisfaction.

Author Biographies

  • Kizito Ifunanya Okonkwo, Nnamdi Azikiwe University, Awka

    Department of Psychology 

    Nnamdi Azikiwe University, Awka

  • Ogechukwu Jane Okonkwo, Nnamdi Azikiwe University, Awka

    Department of Psychology

    Nnamdi Azikiwe University, Awka

  • Rachael Amaka Okafor, Nnamdi Azikiwe University, Awka

    Department of Psychology

    Nnamdi Azikiwe University, Awka

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Published

2026-08-28

Issue

Section

CJPBS Volume 4 Issue 1

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